The Media Trust Blog
Catch up on our insights into all things digital.
Apr 12, 2021
April Monthly Trends: Ghostcat bares its claws
Spike in mobile-targeting Ghostcat incidents draws attention to new evasive measures
Mar 25, 2021
Night of the Living Dead Ad Tech
Gavin Dunaway warns that scammers are leveraging domains from defunct ad tech companies to spread malvertising not through the ad server, but user…
Mar 15, 2021
Consent Management Platforms Are Just a Start
Five critical limitations of CMPs when it comes to data compliance and protecting user privacy.
Mar 12, 2021
Malware on the Programmatic Seas
A classic publisher sea shanty recalling a tragic malware encounter sailin' on open programmatic waters.
Mar 10, 2021
Millions of users affected by third-party digital malware attack
AdTech cookie sync code hijacked to propagate Bitcoin scam popups outside of the advertising server
Mar 08, 2021
March 2021 Digital Trends: User-Sync Hijackings
ID syncs between websites and AdTech partners expose a growing malware vector
Mar 01, 2021
Linking Ad Quality to Engagement—and Revenue
Gavin Dunaway shares a study in which removing sub-par vendors drives a 3.8% increase in session depth and a 34% improvement in eCPMs
Feb 28, 2021
3 Treacherous Traps
Don’t get lured in by these deceptions! Learn three major techniques malvertisers use to hide their misdeeds.
Feb 09, 2021
Digital Trends - January 2021
January jump in inflammatory creative highlights need for acceptable creative policies.
Feb 04, 2021
Webinar Replay: 8 Key Malvertising Trends for 2021
Concise but insightful webinar took deep dive into scammer's gameplan for 2021, including malicious clickbait, cloaking, and fingerprinting.
Jan 21, 2021
LuckyBoy-3PC No Longer Cloaked in Shadow
Propagating through 10 DSPs, this malvertising attack to targets mobile users—including Xbox—to fingerprint devices for future attacks
Jan 19, 2021
When IVT Is Quite Valid
General Invalid Traffic that makes the Internet better all too often gets conflated with the fraudulent stuff