The Media Trust Blog
Catch up on our insights into all things digital.
Jan 21, 2021
LuckyBoy-3PC No Longer Cloaked in Shadow
Propagating through 10 DSPs, this malvertising attack to targets mobile users—including Xbox—to fingerprint devices for future attacks
Jan 19, 2021
When IVT Is Quite Valid
General Invalid Traffic that makes the Internet better all too often gets conflated with the fraudulent stuff
Jan 14, 2021
CCPA Raises the Stakes for Payment Page Security
The Hanna Andersson-Salesforce CCPA settlement highlights the growing fallout for payment-page data breaches
Jan 13, 2021
Digital Trends - December 2020
Publishers’ embrace of subscription and commerce revenue leaves them vulnerable to disparate malvertising strategies
Dec 24, 2020
Bottoms Up... on Your Homepage?
In his new monthly column, Product Marketing Lead Gavin Dunaway (known as the Ad Tech Stache by people besides his mother) argues that bare-butt…
Media
Dec 23, 2020
Beware the Blocker-Busting Malvertising Campaign
Dormant malicious campaigns resurface but are blocked by Media Filter. In-the-wild scanning reveals these campaigns got past other blockers.
Dec 11, 2020
Digital Trends - November 2020
Bitcoin valuation drives increase in cryptocurrency-related malvertising schemes
Nov 30, 2020
Crazy Things Alter Regulatory Compliance
The final piece in the RH-ISAC and The Media Trust series dives into how difficult it is for retailers to keep their digital properties in compliance…
Ad Tech
Nov 30, 2020
Ad Fraud: Same Story, Different Tactic with Trickstack-3PC
Rapidly changing campaign takes advantage of small, self-serve ad platforms to convert 1 impression into more than 150 fake impressions and clicks on…
Nov 23, 2020
Crazy Things Affect Customer Data Privacy
Consumers are more and more concerned about their data, especially what's collected about them when surfing online environments.
Nov 16, 2020
Crazy Things Enable Loyalty Program Data Leakage
Loyalty programs are great. But, if not properly secured, customer information and accrued benefits can be siphoned by bad actors
Nov 11, 2020
Digital Trends - October 2020
Introduction of 11 sensitive categories aims to unlock an estimated $4.1 billion in ad spend for publishers but doesn't protect publishers from bad…