Keeping Consumers Safe Is Good For Business
• protect consumers from digital threats and objectionable content
• deliver high-quality ads and user experience
• respect privacy preferences and comply with regulations
• track and manage vendor activity across ad assets and digital properties
DSPs, SSPs, and exchanges want to grab a share of the $15.9B in political ad spend anticipated during the 2024 US election season. But are they prepared to tackle problematic ad content, ads that bypass regulations, AI-generated creatives, and deepfakes? Learn how to protect your business while raking in political ad dollars
For nearly 20 years, The Media Trust has been hunting down digital threats and protecting consumers from malware and malvertising outbreaks. Leverage our unparalleled security expertise to keep digital audiences safe and secure your brand reputation.
The amount of contentious and regulated digital content grows by the day. Leverage AI to identify potentially problematic ad content quickly and at scale; block objectionable ads; and ensure user experience is free from latency and technical difficulties.
User our massive global infrastructure of devices and emulators to recreate real audience experiences. Verify that consumer privacy preferences are respected, while monitoring vendor data activity. Authorize and prohibit third parties on digital properties and specific assets, and create audit trails to demonstrate regulatory compliance.
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While political ads promise a revenue windfall for beleaguered publishers and adtech, the pitfalls must be managed As we approach the 2024 US general election, the digital media and adtech industry is abuzz with the prospect of a significant political
Insidious GhostCat malvertising primarily leveraging VAST tags to attack consumers Online consumers looking for quality video content have received a slew of nasty surprises this year as the nefarious GhostCat phishing attack has begun delivering redirects through video players. This
With a contentious general US election, the depreciation of the third-party cookie, and proliferation of generative AI, 2024 is going to be an *EPIC* year. Media publishers, app developers, adtech platforms, and other digital companies will be challenged like never