ADTech

Marketplace Quality Drives Revenue

Deliver digital trust and safety at scale

To stay competitive in the hyper-competitive AdTech space, SSPs, DSPs, and exchanges must ensure the ads coming through their platforms are free from malware, meet technical specifications, and fulfill partner quality and content specifications.

Via a massive global device infrastructure, The Media Trust empowers you to identify and shut down digital threats while complying with partner quality policies. In addition, keep track of third-party activity running through your pipes to ensure compliance with data regulations.

AdTech solutions

Ad Assurance

  • Scrutinize tags, creatives, clickthroughs, and landing pages for a wide variety of malware, including phishing redirects, backdoors, hacked landing destinations, scams, bogus celebrity endorsements, e-skimming, and more.
  • Analyze ads for 60+ technical aspects including total file size, number of connections, CPU usage, and custom policies.
  • Halt inappropriate or unwanted ad content.
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Ad Categorization

  • Leverage AI to flag ad content in 75+ sensitive and regulated categories, including: adult, alcohol, crypto, gambling, marijuana (THC), pharmaceutical, tobacco, weapons, and more
  • Quickly analyze content in display, native, audio, video and DOOH ads
  • Leverage expertise of Categorization team and build out custom categories to meet bespoke business needs.
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Real-Time Defense

  • Lightning fast script shuts down phishing redirects, backdoors, driveby downloads, scareware, bogus celebrity endorsements, deceptive ads, and more.
  • Call for replacement ads to ensure impressions are monetized.
  • Block ads for adult entertainment and products, alcohol, crypto, gambling, marijuana, weapons, and more.
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get started delivering digital trust and safety

Expertise: Security powered by the largest and most experienced team of malware analysts in the industry. 

Infrastructure: 24/7/365 client-side scanning from 100K+ device and user profiles in 600+ geos. 

UI: Intuitive interface enables straightforward analysis and action on threats and violations. 

API: Easily deliver assets and ingest threat, quality, and compliance data directly into your proprietary systems. 

Efficiencies: Optimize workflows and save countless hours of menial labor. 

Comprehensive: Safeguard consumers’ entire digital
journey and deliver optimal experiences.