Give your audiences clean and safe user experiences that will keep them coming back
Shut down malicious code and unwanted ads
Ensure quality user experience across programmatic and direct ad buys.
- Stop backdoors, phishing, digital scams, e-skimmers, and more from hitting your properties
- Manage ads with sensitive, objectionable, or regulated content in real time
- Block heavy ads slowing down load times
- Halt competitors and unauthorized vendors from reaching your audiences
Boost monetization efforts
Boost inventory value by controlling the end-to-end advertising experience, from ad tags and creative to landing pages.
- Ensure header bidding and unified auction environments only deliver ads in compliance with your policies
- Replace blocked ads with benign creative to monetize impressions
- Mitigate click fraud, bot traffic, data leakage, and unauthorized audience data collection
- Comply with industry standards and regulations for:
- Quality (IAB New Standard Ad Unit Portfolio, Coalition for Better Ads, etc.)
- Data privacy (GDPR, COPPA, HIPAA, and more)
- Security (TAG Certified Against Malware, Payment Card Industry/ PCI DSS, etc.)
Satisfy regulatory requirements
Access a centralized database of validated data tracking technologies active in the UK digital ecosystem. In collaboration with the UK Association for Online Publishing, the AOP Cookie Consortium:
- Identifies all data tracking technologies
- Complies a list of all executing vendors
- Provides the information you need to populate your Consent Management Platform (CMP) including:
- cookie name
- purpose
- lifespan
- classification
- owner/vendor dropping the cookie
Three dimensions of digital risks, checked
Our programmatic monitoring solutions detect and accelerate the correction of crucial security, quality, and data compliance errors, by continuously monitoring all mobile app and website code – both first and third-party.
Security Products
Protect audiences from digital threats—including malware outbreaks as well as ad-delivered backdoors, phishing, and online scams—by leveraging The Media Trust’s massive Discovery Engine and unrivaled team of malware analysts.
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Malware Prevention
Minimize malware outbreaks through our Malware Prevention solution, designed to continuously identify and alert on all malicious and suspicious activity on your digital properties.
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Media Filter
Block malware, ads with sensitive or regulated content, heavy ads, and custom domains in real-time—while securing replacement ads to keep revenue flowing.
Quality Products
Our quality assurance solutions—pre-flight and in-flight—save time and money while ensuring campaigns meet technical standards; your specific policies and guidelines; and placement and other contract stipulations.
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Ad Quality
Our automated pre-flight and in-flight ad quality solution optimizes workflows while saving the operations team from tedious, time-consuming tasks. Let us ensure your ad tags, creatives, landing pages, and vendors are up to spec.
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Campaign Verification
We provide proof of digital ad placement with our flagship Media Verifier® service that automates line item and life-of-campaign verification management for advertising campaigns.
Data Products
By holistically scanning all code passing through your digital ecosystem, we not only identify real-time violations of your downstream partners’ data policies and guidelines, but also help you demonstrate compliance with government regulations (GDPR, COPPA, and more) and industry standards (PCI DSS, TAG, IAB Standard Ad Unit Portfolio, etc.).
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Data Compliance
Our platform continuously monitors digital assets from a real user perspective, unlike tag and consent managers, which do not monitor all code rendering a consumer’s browser experience. With Data Compliance, you can comply with national and international regulations such as GDPR, COPPA, and HIPAA and adopt industry standards such as PCI DSS.
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GDPR
Nothing less than continuous is sufficient for the digital world. Confidently demonstrate reasonable care through the only holistic solution that goes beyond static checklists. Our GDPR product identifies and tracks the activities of digital third-parties, evaluates compliance, and helps resolve violations.
Solutions for Ad/Revenue Operations
What's going on at The Media Trust
Got Redirects? We Know The Culprit
Isolated and helped fix a major cookie sync error with a large DSP. Eminem said it best: Guess who’s back? Back again. Redirects are back. And, they’re a pain. Are customer complaints up? No surprise. A large-scale redirect campaign haunted
Bad Conversion: When Adware is Malware
Phonyfetcher-3PC reveals Chrome extension adware is malware targeting elderly consumers Don’t you hate it when you don’t have the right software when you need it? Like when you need to compile a bunch of scanned documents into a single PDF,
Fake Technical Support Popups Are Back With a Vengeance
Consumers unknowingly install backdoors, lose money, and are subjected to continued attacks It all started with a pop-up warning about a computer virus. Alarmed, Laurie’s aging father called the “technical support” number on the pop-up—soon enough his laptop was riddled
