Protect consumers from digital threats while ensuring policy compliance
Elevate your company profile
Sustain and enrich relationships with premium advertiser and publisher clients.
- Stop malware and digital threats from blighting your platform
- Ensure compliance with partner creative policies
- Identify partners who negatively impact revenue
- Become a trusted revenue source for premium publishers
Gain insight into your supply chain.
Increase visibility, trust, and transparency into the code and ads traversing your complex digital ecosystem.
- Identify and flag sensitive and suspect creative
- Ensure code meets end partners’ requirements
- Swiftly remediate violations with upstream partners
Declare data tracking technologies.
Ensure your ad buys can run on as much demand as possible in the UK digital ecosystem by reporting your data tracking technologies. In collaboration with the UK Association for Online Publisher, the AOP Cookie Consortium:
- Enables a one-time declaration of cookie data
- Allows you to review and/or correct detected data trackers
- Centralizes presentation of your information to all AOP publisher members
Protect audiences from digital threats—including malware outbreaks as well as ad-delivered backdoors, phishing, and online scams—by leveraging The Media Trust’s massive Discovery Engine and unrivaled team of malware analysts.
Minimize malware outbreaks through our Malware Prevention solution, designed to continuously identify and alert on all malicious and suspicious activity on your digital properties.
Block malware, ads with sensitive or regulated content, heavy ads, and custom domains in real-time—while securing replacement ads to keep revenue flowing.
From creative quality assurance–both pre and post campaign flight–to ad placement verification, our quality products evaluate the technical and visual elements to ensure they comply with your downstream and/or publishers’ policies and guidelines.
Creative and Website Quality Assurance (QA)
Our automated pre-flight and in-flight ad quality and website performance evaluation tool measures the entire digital experience to ensure your visitors enjoy a cleaner, smoother journey across ad tags, creatives, landing pages and other website content.
Identify problematic video and display ad content that violates downstream partner creative policies. Our AI-driven system classifies creatives based on dozens of categories of contentious subject matter as well as custom categories.
By holistically scanning all code passing through your digital ecosystem, we not only identify real-time violations of your downstream partners’ data policies and guidelines, but also help you demonstrate compliance with government regulations (GDPR, COPPA, and more) and industry standards (PCI DSS, TAG, IAB Standard Ad Unit Portfolio, etc.).
Our platform continuously monitors digital assets from a real user perspective, unlike tag and consent managers, which do not monitor all code rendering a consumer’s browser experience. With Data Compliance, you can comply with national and international regulations such as GDPR, COPPA, and HIPAA and adopt industry standards such as PCI DSS.
Nothing less than continuous is sufficient for the digital world. Confidently demonstrate reasonable care through the only holistic solution that goes beyond static checklists. Our GDPR product identifies and tracks the activities of digital third-parties, evaluates compliance, and helps resolve violations.
Solutions for Ad/MarTech Providers
What's going on at The Media Trust
ADTECH PARODY: I Will Monetize
It’s the new publisher anthem for 2023! Swat away those bad ads and MONETIZE! At first I was alone—I was petrified All these bad ads raining down on my site I spent night thinking how my demands sources did me
To HODL or Not to HODL? Reconsidering Crypto Advertising
Product Marketing Lead Gavin Dunaway suggests that the collapse of FTX should make publishers and ad platforms alike contemplate crypto ad policies and potential for consumer harm. I was generally surprised by the results of an informal poll of revenue
Hundreds of Advertisers Transformed Into Malvertisers
MimicManager-3PC infiltrates landing pages to attack consumers and steal data Something about that display ad on your favorite website speaks to you, so you give it a click. But instead of a nifty product page, a redirect appears claiming that