DTI is a real-time, tactical data feed 100% derived from The Media Trust’s continuous, 24/7 monitoring of ad tags and third-party code used to render websites and apps across the online and mobile ecosystems
December 1, 2015 — McLean, VA — The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, announces the release of Digital Threat Intelligence (DTI), a real-time threat intelligence feed consisting of information on actual malware attacking websites and internet users via compromised ad tags and any third-party code used to render websites. DTI is unlike any other threat data because its intelligence is generated entirely from The Media Trust’s own proprietary ad tag and website monitoring service, which scans and analyzes the website source code, ad tags, third-party domains and any external calls executing on the world’s largest, most heavily trafficked digital properties for anomalous, suspicious or malicious activity.
Operating from physical locations in 500 global cities in 65 countries, The Media Trust’s monitoring service automatically detects, analyzes and alerts—in real time—on all anomalous activity, including malware, data tracking , consumer privacy violations and site performance issues caused by redirected browsers, infected ads, hijacked third-party vendor code, leaked first-party visitor data, inappropriate or fraudulent ads and digital defacement. All anomalous activity detected is not only analyzed by The Media Trust’s technology, but is also validated by its experienced team of malware analysts, completely eliminating “false positives.” As a result, The Media Trust successfully detects and alerts on zero-hour, zero-day and geographic, behavioral and device-targeted malware attack vectors in real time and with an unprecedented accuracy of more than 99.95%, with most other security experts requiring days, weeks or even months to detect.
To obtain DTI’s threat information, The Media Trust uses a wide variety of online and mobile browsers/OS, device, geography and user behavior profile combinations to scan and analyze millions of websites, including 25,000 of the world’s most heavily trafficked sites, and more than 10 million digital ad tags each day, which provides an unprecedented view into the online and mobile ecosystem. To supplement this client-driven activity, The Media Trust also conducts comprehensive “scanning in the wild.” With this approach, The Media Trust identifies new malware vectors every 60 seconds or less.
“In the world of threat intelligence, DTI represents a radical departure, because it only contains data on actual attacks detected, analyzed and validated by the world’s largest, most accurate malware scanner. As a result, DTI provides our clients with actionable, real-time information on suspicious or malicious code within minutes of it being detected elsewhere in the digital ecosystem,” says Chris Olson, The Media Trust’s CEO and co-founder. “Never before have CIOs and CISOs had access to this level of real-time, tactical threat intel; and no other feed can protect an enterprise’s networks, digital properties and the everyday Internet activity of their employees like DTI.”
Accessed through API or The Media Trust’s web-based interface, DTI provides more than 10 critical data points on every threat vector detected. These data points—which include IP address, full URL, referring domain, browser/OS attacked, compromised element—provide the information needed to prevent the suspicious or malicious code from attacking clients’ digital properties. If needed, clients can use the system-generated incident ID to request more details regarding the malware’s origins from The Media Trust’s malware experts, who are available 24/7. In addition, DTI can be integrated with any network monitoring/blocking system or third-party SIEM to enable real-time blocking of the compromised code.
About The Media Trust
The Media Trust works with the world’s largest, most-heavily trafficked digital properties to provide real-time security, first-party data protection and privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices.
As the global leader in monitoring the online and mobile ecosystems, The Media Trust leverages a physical presence in 65 countries and 500 cities around the globe to continuously scan websites, ad tags and mobile apps and alert on anomalies affecting websites and visitors alike. More than 500 publishers, ad networks, exchanges, agencies and corporates—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand.
