Everyone is afraid of everyone's website but their own
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- Ad ops/ revenue
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The 1,000 Companies That Track You With Every Click and Swipe
Read MoreI like a good challenge as a storyteller. And let me tell you, making “third-party code” sound sexy is a challenge. But that recent Apple ad showing an army …
- Press Release
The Media Trust Identifies Sensitive Video Ad Creative With AI-based Solution
Read MoreFirst-of-its-kind tool enables AdTech platforms to identify potentially offensive creative before serving to viewers
- In the News
Why don’t publishers stand up for their brand integrity?
Read MoreBrand safety is all too often limited to advertiser concerns about appearing on offensive content. But Product Marketing Lead Gavin Dunaway argues publishers a…
- Press Release
Nearly half of coronavirus ads promote scams
Read MoreDubious coronavirus creative, adult ads, and fiery political content stand out in new trend report “The Year in Sensitive Creative”
- In the News
COVID-10 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
Read More"A great way to get people to your scam sites is cheap programmatic advertising, which was truly in abundance during the first half of 2020 and still remains h…
- Press Release
90% of enterprise websites are at risk of compromise
Read MoreReport on digital risk management reveals majority of website code is not owned or managed by enterprise teams, paving the way to propagation of fraud, malware…
- In the News
RH-ISAC Announces New eCommerce Campaign for Retail, Hospitality, and Travel Sector
Read MoreThe Media Trust and 4 other providers join forces with the RH-ISAC to address eCommerce concerns within retail, hospitality, and travel industry
- Press Release
New Malware and Ad Quality Course for Digital Advertising Professionals
Read MoreThe Media Trust and IAB collaborate on educating brands, media buyers, AdTech and operational teams on how to drive better ad quality experiences for digital c…
- In the News
BidMind Partners with The Media Trust to Ensure High Quality Inventory
Read MoreCory Schnurr, Head of Global Marketplace Innovation, "It’s important for ad tech platforms to have the tools in place to help defend against malware and bad ad…
- In the News
When Apple closes a door, malvertising opens a window
Read MoreAs Apple requires opt-in consent for app use of the IDFA identifier for ad tracking and measurement, The Media Trust's Gavin Dunaway writes that advertisers ar…
- In the News
Rampant data sharing suggests website managers lack control, visibility
Read MoreConsumers assume premium websites in the Alexa 1,000 are safe, and unmanaged third parties take advantage of this consumer naivete to gather information to tar…
- Press Release
The Media Trust blocked 5X more malicious ads in 2020
Read MoreAnalysis of 2020 malvertising incidents reveals 8 key trends affecting programmatic environments
