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What's going on at The Media Trust
As Apple requires opt-in consent for app use of the IDFA identifier for ad tracking and measurement, The Media Trust’s Gavin Dunaway writes that advertisers are likely to pull out of the in-app programmatic market and open a giant opportunity for scammers.
Who’s Stalking Mobile App Users?: Finding and controlling the third-party code (3PC) app publishers don’t know about
This was an original report by The Media Trust.
Whose eyes are watching mobile app users? Today’s device-toting consumers spend 90% of their time online on mobile apps. Yet they have little to no notion they’re under the watchful eyes of a broad range of companies—many they’ve never even heard of—that form these apps’ digital supply chain. Unfortunately, the app publishers are too often only slightly more aware of the companies that stalk their users.