Ad/Revenue Operations Professionals

Cleaner user experience.
Sustained revenue streams.

3 billion bad ads blocked in 2017. Let’s make sure your ads aren’t.

Tackle user complaints.

Ensure a quality digital user experience, across programmatic and direct ad buys.

  • Curtail redirects, fake updates, auto-play audio and video, and more
  • Identify and resolve malvertising by blocking only the offending tag or code, not the entire ad or upstream partner
  • Reduce recurring violations by building and leveraging a trusted network of digital partners
Dollar sign illustration

Drive monetization efforts.

Boost inventory value by controlling the end-to-end advertising experience, from ad tags and creative to landing pages.

  • Ensure tagless, header bidding and EBDA environments are violation free
  • Mitigate click fraud, bot traffic, data leakage, and unauthorized audience data collection
  • Comply with industry standards and regulations for:
    • Quality (IAB New Standard Ad Unit Portfolio, Coalition for Better Ads, etc.)
    • Data privacy (GDPR, COPPA, HIPAA, and more)
    • Security (TAG Certified Against Malware, Payment Card Industry/ PCI DSS, etc.)

Three dimensions of digital risks. Checked.

We detect and accelerate the correction of crucial security, quality, and data compliance errors, by continuously monitoring all mobile app and website code – both first and third-party.

  • Security
    Security.png

    Security Products

    We continuously scan and detect all malicious and suspicious activity and encryption breaks associated with the code and content traversing your digital ecosystem.

    Product

    Malware Prevention

    Minimize malware outbreaks through our Malware Prevention solution, designed to continuously identify and alert on all malicious and suspicious activity on your digital properties.

    Product

    Encryption Compliance

    Encryption breaks happen more often than you think. We keep encryption breaks at bay by scanning your owned code as well as third-party code to identify non-secure calls proliferating across your website.

  • Quality
    Quality.png

    Quality Products

    From creative quality assurance--both pre and post campaign flight--to ad placement verification, our quality products evaluate the technical and visual elements to ensure they comply with your downstream and/or publishers’ policies and guidelines.

    Product

    Creative and Website Quality Assurance (QA)

    Our automated pre-flight and in-flight ad quality and website performance evaluation tool measures the entire digital experience to ensure your visitors enjoy a cleaner, smoother journey across ad tags, creatives, landing pages and other website content.

    Product

    Campaign Verification

    We provide proof of digital ad placement with our flagship Media Verifier® service that automates line item and life-of-campaign verification management for advertising campaigns.

  • Data
    Data.png

    Data Products

    By holistically scanning all code passing through your digital ecosystem, we not only identify real-time violations of your downstream partners’ data policies and guidelines, but also help you demonstrate compliance with government regulations (GDPR, COPPA, and more) and industry standards (PCI DSS, TAG, IAB Standard Ad Unit Portfolio, etc.).

    Product

    Data Compliance

    Our platform continuously monitors digital assets from a real user perspective, unlike tag and consent managers, which do not monitor all code rendering a consumer’s browser experience. With Data Compliance, you can comply with national and international regulations such as GDPR, COPPA, and HIPAA and adopt industry standards such as PCI DSS.

    Product

    GDPR

    Nothing less than continuous is sufficient for the digital world. Confidently demonstrate reasonable care through the only holistic solution that goes beyond static checklists. Our GDPR product identifies and tracks the activities of digital third-parties, evaluates compliance, and helps resolve violations.

 

Solutions for Ad/Revenue Operations

What's going on at The Media Trust

ATS 2018
Media

Event | Sep 10, 2018

ATS London 2018
The Media Trust team is looking forward to re-connecting with our existing clients and meeting new ones at ExchangeWire's annual event. This "must attend" event is the perfect appetizer to DMEXCO.
Learn more about the HTML5 Malware in the GDPR Era
Media

Blog | May 25, 2018

HTML5: A Safe Haven for Malware?
HTML5 malware was designed to entice victims to enter their information in response to a pop-up ad and is quickly coursing through the digital marketing and media world, waiting for individuals with…
GDPR: A User's Bill of Right's For A Data-Driven Era
Ad Tech, Agencies

Blog | May 08, 2018

INFOGRAPHIC: GDPR Bill of Rights
The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers, it can be confusing. The Media…