- In the News
PODCAST: The Future of Advertising—Prioritize the User
Product Marketing Lead Gavin Dunaway talks with Celtra's Nikki Gertner about why publishers and AdTech platforms that put consumer…
- In the News
How Publishers Can Ride the Retail Media Wave
Product Marketing Lead Gavin Dunaway dives into how the retail media revolution is great for all players in the…
- In the News
Advertisers Are Dreaming of the Metaverse – But Digital is Still Broken
Call it “metaverse mania.”Brand advertisers are so excited about the opportunities to engage with consumers in the metaverse. The…
- case study
Case Study: Adobe Ad Cloud Adopts Holistic Ad Quality
Malware scanning and creative categorization empower Adobe Advertising Cloud’s goal to deliver only safe ad experiences to consumers. This…
- In the News
BidMind Partners with The Media Trust to Ensure High Quality Inventory
Cory Schnurr, Head of Global Marketplace Innovation, "It’s important for ad tech platforms to have the tools in place…
- ad quality
Digital Trends – October 2020
Updated Content Taxonomy highlights the need to further develop and define a Creative Taxonomy that also supports publisher monetization
- ad quality
Digital Trends – June 2020
Analysis of digital advertising content in the context of today's environment: pandemic, economy, social justice movements and U.S. elections.
- In the News
Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle
According to Cory Schnurr, Head of Marketplace Innovation, "The push to optimize revenue streams has led to an abundance…
- In the News
Fewer advertisers means more bad ads from ad exchanges
Matt O'Neill, General Manager - Europe, shares "We've categorized millions of ads since mid-March and, during that period, the…
- Press Release
Trade House Media Integrates with The Media Trust to Protect Publishers
Trade House Media cements their commitment to trust and transparency with The Media Trust partnership
- use case
Case Study: Omnicom Media Group
Discover how Omnicom Media Group saves 20+ hours a week verifying correct digital ad placement for 300+ campaigns covering…
- In the News
AdMonsters Power List – 2018
AdMonsters recognizes Chris Olson, The Media Trust CEO, for his contributions to safeguarding the digital advertising ecosystem
- In the News
Fixing the Internet One Digital Ecosystem at a Time
Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The…
- In the News
The Media Trust CEO: Most of what happens on your web site is not controlled by you
Chris Olson, The Media Trust CEO, explains how third-party code results in dozens of cookies for each user, security…
User Experience Playbook
Revenue/Ad Ops teams actively analyze and strategize around how specific revenue efforts affect user experience. In partnership with AdMonsters,…
- Press Release
The Media Trust announces the release of Media Verifier 5.0, which includes a new, more robust and intuitive user interface
Powered by the Company's proprietary ad tag and website scanning technology, Media Verifier 5.0 provides publishers and ad-supported websites…
