Escalating social tensions require a revised approach for inflammatory content

The pandemic, state of the global economy, social justice movements, and U.S. elections have forced industry players into a difficult position: balancing freedom of expression and revenue with allegations of inciting violence or spreading misinformation.

Key Learnings

• Inflammatory ads are expected to grow exponentially through the U.S. election period

Recommendations

• Document a policy that addresses treatment of political and inflammatory content
• Communicate the policy with partners and monitor acknowledgment of it
• Add policy compliance to your partner evaluation rubric or scoring guide

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