Escalating social tensions require a revised approach for inflammatory content
The pandemic, state of the global economy, social justice movements, and U.S. elections have forced industry players into a difficult position: balancing freedom of expression and revenue with allegations of inciting violence or spreading misinformation.
- Inflammatory ads are expected to grow exponentially through the U.S. election period
- Document a policy that addresses treatment of political and inflammatory content
- Communicate the policy with partners and monitor acknowledgment of it
- Add policy compliance to your partner evaluation rubric or scoring guide
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