Digital Trends - October 2020

Digital Trends: Ad Quality Taxonomy

Key Insights

  • IAB Tech Lab Content Taxonomy 2.2 does not protect publishers from bad ads 
  • 2X increase in inflammatory ads since September; 5X growth in 2020

Recommendations:

  • Review complaints and creative content for potentially undesirable campaigns
  • Ask upstream partners about their sensitive ad categories and how they manage them
  • Measure and identify the source of unwanted creatives

Learn more by downloading the snapshot