Digital Trends – July 2020

Digital Trends – July 2020
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Morphing ICEPick-3PC malvertising attack penetrates ad blocking defenses

This type of tactic is not new—ICEPick-3PC was first detected in October 2018, reaching significant mass in January 2019—but it has been changing throughout 2020 to evade detection and reach a broader group of users. 

Key Learnings

  • Attack vector change tactics to extend reach
  • Changing domain patterns helped attack evade malware blockers at both ad tech providers and publishers


  • Client-side scanning to detect evolving patterns
  • Continuous updating of malware block list data

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