Digital Trends – December 2020

Digital Trends – December 2020
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Key insights

  • Pandemic ad-spend slowdown accelerates publisher revenue diversification, most notably 3X growth in subscriptions 
  • 3.5X increase in credit-card-compromising malvertising in 2020, exposing publishers to new attack vectors


  • Publisher ad ops teams need to align with departments leading payment efforts to mitigate risk.
  • Customer-journey scanning to detect anomalies and emerging threats—particularly of payment pages, where sensitive data is most at risk.