Malware scanning and creative categorization empower Adobe Advertising Cloud’s goal to deliver only safe ad experiences to consumers. This case study reveals how Adobe uses holistic ad quality solutions from The Media Trust to protect consumers from malware, malvertising, and potentially sensitive ads.
Key Results:
- 50% year-over-year reduction in technical and policy errors across ads
- real-time alerts on malvertising or anomalous activity allows quick campaign correction to keep revenue flowing
- customized creative policies shield consumers from offensive ads
- 30+ policies identify campaigns with sensitive content including Adult, Alcohol, Coronavirus, Gambling, Political, Provocative, Weapons, and more
Learn more about Ad Quality solutions
