This SaaS-based service improves the overall health of client’s ad execution value chain by simultaneously notifying a client’s authorized business partners to remove and block any infected ads
McLean, VA – The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, today announced the release of Resolution Services, a SaaS-based service that provides real-time information sharing with upstream and downstream business partners about malicious ads detected in a client’s own operation. Designed for publishers, ad networks, ad exchanges, demand platforms and paid-content engines, Resolution Service’s continuous, real-time information sharing compresses cycle times for malware detection, notification and remediation from several days to mere seconds, drastically reducing infected tags’ ability to harm site visitors and its brand reputation. By compressing this cycle time, companies can speed incident remediation, protect revenue by ensuring ad tags stay active and strengthen business relationships by improving intra-industry communication and cooperation.
The service is powered by Media Scanner, The Media Trust’s industry-leading website and ad tag scanning technology, which provides continuous, non-stop protection against malware, site performance issues and first-party data leakage. Upon detecting a malicious ad, the solution sends an immediate alert so the client—The Media Trust client base includes more than 500 publishers, ad networks, exchanges, agencies and enterprises—can quickly remove and then block the infected ad, stopping the attack in its tracks.
This approach is highly effective for an individual company, but Resolution Services dramatically improves protection levels across the entire ad execution value chain by simultaneously alerting the client’s business partners about this malicious activity. With this simultaneous notification, the key players involved in serving the infected ad can remove and then block it from their own operation, exponentially improving the level of protection across the client’s overall online and mobile advertising network. This resultant positive network externality improves not just the health of an individual ad execution value chain, but also the health of the greater online and mobile advertising ecosystems.
“Every day the ad-network-and-exchange model proves its worth as evidenced by the millions of ads successfully served in just one 24-hour cycle, but the constant threat of malvertising requires continuous improvement and greater collaboration across the industry,” says Chris Olson, The Media Trust’s CEO and co-founder. “Resolution Services enables this much needed cooperation by sharing real-time information on the endless number of new threat vectors that appear each and every day across the online and mobile advertising ecosystems.”
When a malicious ad is detected, Resolution Services immediately sends an alert by either API or email to partners selected and authorized by the client. The alert contains only the information needed to remove and block the ad—the vendor, the domain, the pathway and the affected creative—from the partner’s own operation. No other data is accessed or sent. Furthermore, the client has complete control over which business partners in their online and mobile advertising network should be notified about the malicious ad tags detected in their own operation.
About The Media Trust
With a physical presence in 500 global cities, The Media Trust’s proprietary website and ad tag scanning technology provides continuous, non-stop protection against malware, site performance issues and data leakage, which can lead to lost revenue and privacy violations. The Company also provides comprehensive quality assurance checks of an ad campaign’s technical and creative components, supporting display, rich-media, video, search and mobile advertising. In addition, The Media Trust’s technology provides publishers with visual ad verification for geographically-targeted campaigns, ensuring thousands of media buys are executed correctly, reducing discrepancies, errors and make-good scenarios in-flight.
More than 500 publishers, ad networks, exchanges, agencies and enterprises—including 40 of com-Score’s AdFocus Top 50 websites—rely on The Media Trust’s suite of continuous, non-stop monitoring, detecting and alerting services to protect their website, their revenue and their brand.