The Media Trust and IAB collaborate on educating brands, media buyers, AdTech and operational teams on how to drive better ad quality experiences for digital consumers
MCLEAN, VA., April 1, 2021 – Digital risk leader The Media Trust is pleased to announce a groundbreaking educational course to address the ad quality challenges faced by publishers, brands and AdTech partners in the digital advertising ecosystem.
Developed in partnership with the IAB, the newly-released course, Introduction to Malware and Ad Quality is part of the IAB Industry Knowledge course suite. The interactive course examines the intersection of brand safety, malvertising, and ad fraud, and the impact of ad quality on the user experience. Promoting the advantages of maintaining a high-quality ad experience, the course presents strategies for identifying and mitigating risks in the digital advertising ecosystem.
The course is available via two formats:
- Virtual training: 90-minute web-based presentation led by Cory Schnurr, Head of Marketplace Innovation, and Gavin Dunaway, Product Marketing Lead at The Media Trust
- Wednesday, April 13, 1:00 PM ET
- Cost: Free
- E-learning: 150-minute self-paced online course with video presentations and interactive learning activities. Course participants receive a certificate and badge upon successful course completion. Typical IAB course fees apply.
“Aligning to our mission to make the internet a safer, healthier place for consumers, this IAB course provides brands, publishers and AdTech the introductory tools they need to understand the value of a quality ad experience,” explained Chris Olson, CEO at The Media Trust. “We believe protecting consumers from harm during their digital journeys is the responsibility of everyone, from brands to AdTech to publishers.”
Register for April 13 virtual training: https://www.iab.com/events/introduction-to-malware-and-ad-quality-training/
About The Media Trust
The Media Trust is on a mission to make the internet a healthier, more valuable place for publishers and consumers. Working with the world’s largest, most-heavily trafficked digital properties and their upstream partners, The Media Trust delivers real-time security, data privacy, performance management and quality assurance solutions that help protect, monetize and optimize the user experience across desktop, smartphone, tablet and gaming devices. More than 600 enterprises, media publishers, ad networks/ exchanges, and agencies—including 40 of comScore’s AdFocus Top 50 websites—rely on The Media Trust to protect their website, their employee internet use, their revenue and, most importantly, their brand. www.MediaTrust.com.
About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs. www.iab.com