Jackie Cooper, Director of Revenue Platforms for Liftoff Mobile, was happy to school TMT Marketing Director Gavin Dunaway on the latest trends in mobile app advertising, as well as why being a high-quality marketplace is more important than ever in this space.
Learn about:
- How the mobile app space is attracting more brand dollars
- Why high ad quality is essential for mobile app advertising, as poor user experience sends consumers fleeing to other apps
- Specific threats hitting mobile app users, as well as how app developers are thwarting offensive ad content
