Verifying Vendor Compliance

Infographic - Verifying Vendor Compliance

The ability to monitor and demonstrate regulatory compliance is critical in today’s privacy-first environment. The IAB designed the Transparency and Consent Framework (TCF) to pass user consent from Consent Management Platforms (CMPs), but this does not ensure full compliance with regulatory bodies. The Media Trust provides publishers the information needed to identify all vendors and data activity across their sites and attributes it to the offending domain or vendor.

Verifying Data Compliance