Digital Trends - September 2020

Digital Trends: Malware & Malvertising

Malware on landing pages is on the rise

Since March of this year, landing pages have become an important vector for malware. What was once a small amount is now on nearly 1 in every 5 incidents detected, signaling a pivot in malvertising tactics. 

Key Insights

  • Malware exclusively found on click-through landing pages almost doubles in the past two quarters
  • Ad quality conscious industry players are increasingly blocking campaigns with malicious landing pages

Recommendations

  • Expand ad quality reviews to include landing page malware checks
  • Evaluate landing pages via Creative Click Through, Landing Page URL, or Bid Response 
  • Execute continuous scanning to catch landing page switches post campaign go-live date

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