Digital Trends - June 2020

Digital Trends: Ad Quality

Escalating social tensions require a revised approach for inflammatory content

The pandemic, state of the global economy, social justice movements, and U.S. elections have forced industry players into a difficult position: balancing freedom of expression and revenue with allegations of inciting violence or spreading misinformation.

Key Learnings

  • Inflammatory ads are expected to grow exponentially through the U.S. election period

Recommendations

  • Document a policy that addresses treatment of political and inflammatory content
  • Communicate the policy with partners and monitor acknowledgment of it
  • Add policy compliance to your partner evaluation rubric or scoring guide

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