Today, most organizations recognize that online and mobile ads serve as major conduits for malware, but they remain ignorant to the risks associated with third-party code executed on their website. They fail to understand the value of knowing how many third-party vendors/domains access their site each day, week or month.
Failure to track third-party code activity or the length of time the domain remains on a site opens the door to malware, site performance issues and data leakage, which can lead to lost revenue and privacy violations.
