To gauge the extent of consumer exposure to sensitive or offensive ad content, The Media Trust analyzed tens of millions of creatives between March 2020 and February 2021 and identified more than 1 million that fell into 30 categories of questionable subject matter, including Adult, Provocative, Weapons, Violence, Political, and more.

Download “The Year in Sensitive Creative” to learn how:

• 47% of coronavirus ads are scams
• 2/3rds of flagged ads are Provocative (sexually suggesting imagery, profanity) and Adult (nudity, adult products and services)
• Adult and Alcohol creative surged during the early stages of the coronavirus pandemic
• Weapons and Violence ads have been on the rise since summer 2020