Marketers and Tech Companies Confront California's Version of GDPR

Marketers and Tech Companies Confront California's Version of GDPR
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…”Consumers’ personal information is clearly endangered and consumers are fed up with impacts that could last a lifetime,” says Chris Olson, CEO of The Media Trust, a company that provides publishers and brands tools for digital governance. “Thus far, 48 states in all have enacted privacy laws requiring notification of security breaches involving personal information. Echoing global initiatives, especially the E.U.’s GDPR, the trend to more closely govern personal data will continue.”

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