U.S. Media Publishers

Digital Risks, discovered.

U.S. Media Publishers Industry Index

Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.

CompanyVendorsDomainsNew Domains (%)Third-party Code (%)High-risk (%)Total CookiesCookies over 12 Months (%)Longest Cookie LifespanAggregate Load Time(Sec)Average JavaScript Download Size(MBs)
Benchmark41369820%92%3%1,23738%7,985 years3.801.65
Endemic 135655972%95%3%39649%7,985 yrs4.651.62
Endemic 248776714%96%3%1,43338%7,985 yrs2.491.78
Endemic 328141612%93%2%63342%100 yrs3.631.26
News 151178518%94%2%1,49633%7,985 yrs3.063.35
News 23916051295%3%1,14338%7,985 yrs4.721.41
News 35121,09036%95%7%2,20527%100 yrs7.600.52
News 441261720%94%2%1,29340%7,985 yrs3.470.96
News 547178010%94%3%1,82436%3288 yrs4.183.17
News 644969514%94%4%1,40838%7,985 yrs3.771.04
News 73178429%69%5%82235%7,985 yrs1.361.56
News 83515179%91%3%95240%20 yrs3.621.85

Key Learnings:

Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:

  • 92% executing code is from third-party vendors
  • 3% of domains trigger a warning, significant improvement since March
  • 20% new domains compared to previous month, variability introduces risk
  • 1,237 cookies dropped on user devices, on average
  • 7,985 years is the longest cookie lifespan, steady for past 6 months
  • 3.80 seconds aggregate page load, continued trending down 

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