U.S. Media Publishers
Digital Risks, discovered.
U.S. Media Publishers Industry Index
Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download 4745Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 630 | 15% | 92% | 1% | Yes | 1,282 | 38% | 7,985 years | 1.80 |
| Endemic 1 | 517 | 11% | 96% | 2% | Yes | 1,157 | 38% | 7,985 years | 0.81 |
| Endemic 2 | 698 | 19% | 96% | 2% | Yes | 1,408 | 36% | 68 years | 1.70 |
| Endemic 3 | 505 | 17% | 92% | 1% | Yes | 987 | 39% | 100 years | 2.19 |
| News 1 | 646 | 9% | 95% | 0% | Yes | 1,443 | 39% | 7,985 years | 2.22 |
| News 2 | 778 | 26% | 94% | 2% | Yes | 1,541 | 36% | 7,985 years | 1.49 |
| News 3 | 615 | 25% | 93% | 2% | No | 1,108 | 36% | 100 years | 0.74 |
| News 4 | 831 | 13% | 94% | 1% | Yes | 2,023 | 36% | 7985 years | 1.08 |
| News 5 | 853 | 12% | 94% | 1% | Yes | 1,809 | 32% | 3,288 years | 2.53 |
| News 6 | 376 | 3% | 94% | 1% | Yes | 785 | 41% | 68 years | 0.53 |
| News 7 | 571 | 12% | 74% | 2% | No | 810 | 38% | 25 years | 4.16 |
| News 8 | 537 | 14% | 91% | 1% | No | 1,027 | 41% | 100 years | 2.33 |
Key Learnings:
Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:
- 93% executing domains are third-party code
- 10%+ reduction in vendors & domains compared to September
- 64% of publishers experienced at least 1 overt malware event
- amount of third-party code is closely tied to malware event risk
- 12% reduction in cookies since September
- 73% of sites use cookies with lifespans of 100 years or more
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