U.S. Media Publishers
Digital Risks, discovered.
U.S. Media Publishers Industry Index
Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.
| Company | Vendors | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average Latency(Sec) | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|---|
| Endemic 1 | 299 | 518 | 11% | 95% | 7% | 574 | 49% | 7,985 yrs | 7.52 | 1.21 |
| Endemic 2 | 442 | 843 | 17% | 96% | 6% | 1,627 | 38% | 7,985 yrs | 9.34 | 1.80 |
| Endemic 3 | 366 | 663 | 8% | 93% | 5% | 1,281 | 39% | 7,985 yrs | 10.69 | 1.23 |
| News 1 | 327 | 565 | 17% | 94% | 4% | 1.058 | 31% | 7,985 yrs | 8.42 | 3.21 |
| News 2 | 350 | 602 | 25% | 94% | 5% | 1,078 | 38% | 3,287 yrs | 7.16 | 1.05 |
| News 3 | 585 | 1,346 | 27% | 96% | 6% | 3,159 | 27% | 7,985 yrs | 10.81 | 0.37 |
| News 4 | 353 | 987 | 25% | 92% | 6% | 1,416 | 46% | 7,985 yrs | 4.80 | 0.88 |
| News 5 | 520 | 1,041 | 16% | 93% | 5% | 2,946 | 30% | 7,985 yrs | 8.27 | 2.31 |
| News 6 | 399 | 737 | 17% | 95% | 5% | 1,541 | 39% | 7,985 yrs | 5.64 | 1.13 |
| News 7 | 362 | 1,033 | 11% | 67% | 6% | 853 | 27% | 7,985 yrs | 1.32 | 1.38 |
| News 8 | 435 | 770 | 11% | 91% | 5% | 1,560 | 39% | 7,985 yrs | 8.97 | 1.99 |
Key Learnings:
Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:
- 91% executing code is from third-party vendors
- 6% of domains trigger a warning, the highest in the benchmark
- 7,985 years is the longest cookie lifespan, present on every site in this vertical
- 7.54 seconds average aggregate page load, 36% improvement compared to March
- 1.51 avg JavaScript download size has experienced little change in the past 6 months
- 1,554 average amount of cookies dropped on user devices
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