U.S. Media Publishers

Digital Risks, discovered.

U.S. Media Publishers Industry Index

Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.

CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download 4745Size(MBs)
Benchmark63015%92%1%Yes1,28238%7,985 years1.80
Endemic 151711%96%2%Yes1,15738%7,985 years0.81
Endemic 269819%96%2%Yes1,40836%68 years1.70
Endemic 350517%92%1%Yes98739%100 years2.19
News 16469%95%0%Yes1,44339%7,985 years2.22
News 277826%94%2%Yes1,54136%7,985 years1.49
News 361525%93%2%No1,10836%100 years0.74
News 483113%94%1%Yes2,02336%7985 years1.08
News 585312%94%1%Yes1,80932%3,288 years2.53
News 63763%94%1%Yes78541%68 years0.53
News 757112%74%2%No81038%25 years4.16
News 853714%91%1%No1,02741%100 years2.33

Key Learnings:

Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:

  • 93% executing domains are third-party code
  • 10%+ reduction in vendors & domains compared to September
  • 64% of publishers experienced at least 1 overt malware event 
  • amount of third-party code is closely tied to malware event risk
  • 12% reduction in cookies since September
  • 73% of sites use cookies with lifespans of 100 years or more

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# of Third-Party


# of Active
Third-Party Cookies


# number of

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