U.S. Media Publishers
Digital Risks, discovered.
U.S. Media Publishers Industry Index
Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.
| Company | Vendors | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Aggregate Load Time(Sec) | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 413 | 698 | 20% | 92% | 3% | 1,237 | 38% | 7,985 years | 3.80 | 1.65 |
| Endemic 1 | 356 | 559 | 72% | 95% | 3% | 396 | 49% | 7,985 yrs | 4.65 | 1.62 |
| Endemic 2 | 487 | 767 | 14% | 96% | 3% | 1,433 | 38% | 7,985 yrs | 2.49 | 1.78 |
| Endemic 3 | 281 | 416 | 12% | 93% | 2% | 633 | 42% | 100 yrs | 3.63 | 1.26 |
| News 1 | 511 | 785 | 18% | 94% | 2% | 1,496 | 33% | 7,985 yrs | 3.06 | 3.35 |
| News 2 | 391 | 605 | 12 | 95% | 3% | 1,143 | 38% | 7,985 yrs | 4.72 | 1.41 |
| News 3 | 512 | 1,090 | 36% | 95% | 7% | 2,205 | 27% | 100 yrs | 7.60 | 0.52 |
| News 4 | 412 | 617 | 20% | 94% | 2% | 1,293 | 40% | 7,985 yrs | 3.47 | 0.96 |
| News 5 | 471 | 780 | 10% | 94% | 3% | 1,824 | 36% | 3288 yrs | 4.18 | 3.17 |
| News 6 | 449 | 695 | 14% | 94% | 4% | 1,408 | 38% | 7,985 yrs | 3.77 | 1.04 |
| News 7 | 317 | 842 | 9% | 69% | 5% | 822 | 35% | 7,985 yrs | 1.36 | 1.56 |
| News 8 | 351 | 517 | 9% | 91% | 3% | 952 | 40% | 20 yrs | 3.62 | 1.85 |
Key Learnings:
Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:
- 92% executing code is from third-party vendors
- 3% of domains trigger a warning, significant improvement since March
- 20% new domains compared to previous month, variability introduces risk
- 1,237 cookies dropped on user devices, on average
- 7,985 years is the longest cookie lifespan, steady for past 6 months
- 3.80 seconds aggregate page load, continued trending down
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# of Third-Party
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