U.S. Media Publishers
Digital Risks, discovered.
U.S. Media Publishers Industry Index
Metrics derived from continuous monitoring of U.S. media publisher environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download 4745Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 653 | 16% | 93% | 2% | Yes | 1,351 | 37% | 7,985 years | 1.89 |
| Endemic 1 | 514 | 10% | 96% | 2% | No | 1,136 | 38% | 7,985 years | 0.98 |
| Endemic 2 | 631 | 10% | 96% | 2% | Yes | 1,305 | 35% | 68 years | 1.74 |
| Endemic 3 | 460 | 11% | 93% | 1% | Yes | 950 | 39% | 100 years | 2.32 |
| News 1 | 675 | 16% | 96% | 1% | Yes | 1,454 | 38% | 7,985 years | 2.27 |
| News 2 | 628 | 23% | 93% | 3% | No | 1,197 | 35% | 3,288 years | 1.42 |
| News 3 | 624 | 23% | 94% | 2% | Yes | 1,103 | 38% | 100 years | 0.61 |
| News 4 | 872 | 15% | 95% | 1% | Yes | 1,914 | 37% | 7985 years | 1.10 |
| News 5 | 1,055 | 27% | 95% | 2% | Yes | 2,748 | 32% | 7,985 years | 2.94 |
| News 6 | 516 | 12% | 95% | 2% | Yes | 1,076 | 39% | 68 years | 0.59 |
| News 7 | 602 | 18% | 75% | 2% | No | 804 | 37% | 25 years | 4.18 |
| News 8 | 610 | 13% | 92% | 1% | No | 1,174 | 39% | 100 years | 2.61 |
Key Learnings:
Ad-supported websites are a multi-billion dollar business, enabling free access to a significant amount of media content. Programmatic and real-time bidding help publishers monetize their content, but they also introduce a host of issues from malware and redirects to creative and regulatory violations. On average, the U.S. Media sector experienced:
- 93% executing domains are third-party code
- 10%+ reduction in vendors & domains compared to September
- 64% of publishers experienced at least 1 overt malware event
- amount of third-party code is closely tied to malware event risk
- 12% reduction in cookies since September
- 73% of sites use cookies with lifespans of 100 years or more
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