Retail Industry Index
Metrics derived from continuous monitoring of retail digital environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk domains(%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 107 | 13% | 91% | 0% | Yes | 166 | 39% | 68 years | 1.44 |
| Retail 1 | 99 | 16% | 96% | 0% | No | 113 | 42% | 5 years | 2.04 |
| Retail 2 | 116 | 10% | 92% | 1% | No | 251 | 23% | 2 years | 0.95 |
| Retail 3 | 107 | 21% | 91% | 1% | No | 92 | 33% | 10 years | 2.65 |
| Retail 4 | 110 | 18% | 90% | 0% | No | 165 | 40% | 16 years | 1.49 |
| Retail 5 | 102 | 16% | 90% | 1% | No | 113 | 26% | 49 years | 0.90 |
| Retail 6 | 67 | 19% | 87% | 0% | No | 70 | 41% | 16 years | 1.01 |
| Retail 7 | 170 | 15% | 95% | 1% | No | 303 | 45% | 20 years | 1.72 |
| Retail 8 | 141 | 11% | 96% | 0% | No | 205 | 47% | 16 years | 1.89 |
| Retail 9 | 66 | 3% | 94% | 0% | No | 106 | 41% | 20 years | 0.32 |
| Retail 10 | 115 | 21% | 95% | 0% | No | 208 | 44% | 16 years | 1.72 |
| Retail 11 | 43 | 5% | 86% | 2% | No | 54 | 46% | 2 years | 1.04 |
| Retail 12 | 29 | 0% | 97% | 0% | No | 34 | 32% | 17 years | 1.56 |
| Retail 13 | 86 | 8% | 84% | 0% | No | 97 | 46% | 10 years | 0.58 |
| Retail 14 | 95 | 19% | 91% | 0% | No | 159 | 37% | 16 years | 1.33 |
| Retail 15 | 69 | 1% | 86% | 0% | No | 116 | 39% | 17 years | 1.46 |
| Retail 16 | 145 | 27% | 91% | 0% | No | 197 | 36% | 68 Years | 1.82 |
| Retail 17 | 319 | 18% | 96% | 0% | Yes | 694 | 43% | 20 years | 2.43 |
| Retail 18 | 98 | 14% | 92% | 0% | No | 96 | 36% | 5 years | 1.65 |
| Retail 19 | 65 | 5% | 89% | 0% | No | 85 | 35% | 10 years | 0.81 |
Key Learnings:
Online shopping has quickly become a strategic revenue channel for most retailers, representing 22% of all retail purchases by 2023. As evidenced by continued breaches and Magecart compromises, safeguarding the shopping and purchase journey is critical. On average, the retail sector experienced:
- 91% of executing domains, on average, are third-party code
- Average JavaScript download size continues to slowly increase during the past 4 months
- 33% decrease in month-to-month domain variability since January
- 26% of sites use cookies to track users for 20+ years
- Controlled cookie use continues since March
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