Retail Industry Index
Metrics derived from continuous monitoring of retail digital environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk domains(%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 99 | 7% | 91% | 0% | Yes | 151 | 38% | 68 years | 1.37 |
| Retail 1 | 89 | 9% | 96% | 0% | No | 94 | 37% | 5 years | 2.04 |
| Retail 2 | 108 | 8% | 92% | 1% | No | 244 | 23% | 2 years | 1.01 |
| Retail 3 | 98 | 17% | 92% | 2% | No | 94 | 36% | 10 years | 2.66 |
| Retail 4 | 97 | 6% | 89% | 0% | No | 144 | 42% | 50 years | 1.59 |
| Retail 5 | 94 | 1% | 89% | 1% | No | 110 | 25% | 5 years | 0.97 |
| Retail 6 | 54 | 6% | 83% | 0% | No | 52 | 37% | 5 years | 0.96 |
| Retail 7 | 157 | 8% | 96% | 0% | No | 267 | 41% | 20 years | 1.44 |
| Retail 8 | 127 | 0% | 93% | 0% | No | 179 | 46% | 10 years | 1.91 |
| Retail 9 | 97 | 2% | 94% | 1% | No | 153 | 32% | 20 years | 0.44 |
| Retail 10 | 99 | 7% | 95% | 0% | No | 157 | 46% | 10 years | 1.83 |
| Retail 11 | 58 | 17% | 90% | 0% | No | 87 | 51% | 2 years | 1.04 |
| Retail 12 | 29 | 0% | 97% | 0% | No | 30 | 33% | 18 years | 1.40 |
| Retail 13 | 79 | 8% | 82% | 0% | No | 97 | 46% | 10 years | 0.57 |
| Retail 14 | 78 | 9% | 90% | 0% | No | 127 | 34% | 2 years | 1.06 |
| Retail 15 | 68 | 4% | 85% | 0% | No | 115 | 40% | 18 years | 1.43 |
| Retail 16 | 107 | 4% | 89% | 0% | No | 113 | 33% | 68 Years | 1.85 |
| Retail 17 | 285 | 17% | 95% | 0% | Yes | 635 | 41% | 20 years | 1.42 |
| Retail 18 | 85 | 0% | 91% | 0% | No | 87 | 39% | 5 years | 1.57 |
| Retail 19 | 71 | 8% | 90% | 0% | No | 83 | 39% | 10 years | 0.89 |
Key Learnings:
Online shopping has quickly become a strategic revenue channel for most retailers, representing 22% of all retail purchases by 2023. As evidenced by continued breaches and Magecart compromises, safeguarding the shopping and purchase journey is critical. On average, the retail sector experienced:
- 98% of executing domains, on average, are third-party code
- 1% of domains trigger a warning for additional analysis
- 20% increase in domain month-over-month variability compared to January
- 47% of sites use cookies to track users for 20+ years
- Controlled cookie use continues since October
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