Restaurants
Digital Risks, discovered.
Restaurant Industry Index
Metrics derived from continuous monitoring of restaurant digital environments. This information is updated every 30 days.
| Company | Vendors | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average Latency(Sec) | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|---|
| Rest. 1 | 70 | 117 | 7% | 94% | 3% | 193 | 36% | 10 years | 2.22 | 0.53 |
| Rest. 2 | 71 | 117 | 7% | 91% | 5% | 370 | 22% | 11 years | 1.89 | 1.02 |
| Rest. 3 | 28 | 50 | 2% | 92% | 6% | 38 | 34% | 2 years | 1.68 | 0.48 |
| Rest. 4 | 22 | 37 | 0% | 86% | 3% | 39 | 21% | 10 years | 2.73 | 0.60 |
| Rest. 5 | 61 | 93 | 5% | 89% | 1% | 125 | 45% | 10 years | 1.56 | 0.66 |
| Rest. 6 | 113 | 165 | 4% | 96% | 3% | 404 | 37% | 10 years | 1.97 | 0.95 |
| Rest. 7 | 67 | 99 | 5% | 91% | 1% | 178 | 40% | 10 years | 2.05 | 0.78 |
| Rest. 8 | 76 | 11 | 7% | 92% | 2% | 214 | 43% | 50 years | 1.62 | 0.39 |
| Rest. 9 | 96 | 137 | 4% | 93% | 2% | 463 | 34% | 10 years | 2.80 | 0.75 |
Key Learnings:
Online ordering and loyalty-rewarding mobile apps have driven the industry’s growth by providing more convenience to consumers. A $30 billion industry, mobile orders rely on user data. Not only is this data used to target consumers with offers but it also attracts bad actors. On average, the Restaurant sector experienced:
- 92% of executing domains are third-party code
- 224 cookies are dropped on user devices, 12% increase from March
- 2.06 seconds average aggregate page load, 40% improvement over March
- 5% average domain variability, one of the lowest in the benchmark
- 50 years is the longest lifespan for a cookie in this environment
- 0.68MB JavaScript download size, the month-over-month increase arrested
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# of Third-Party
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# of Active
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# number of
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