Restaurants

Restaurant Industry Index

Metrics derived from continuous monitoring of restaurant digital environments. This information is updated every 30 days.

Company	Vendors	Domains	New Domains (%)	Third-party Code (%)	High-risk (%)	Total Cookies	Cookies over 12 Months (%)	Longest Cookie Lifespan	Aggregate Load Time(Sec)	Average JavaScript Download Size(MBs)
Benchmark	63	92	10%	89%	0%	197	34%	50 years	1.78	0.90
Rest. 1	91	140	54%	94%	1%	235	41%	19 years	1.67	0.56
Rest. 2	61	111	5%	88%	0%	291	24%	12 years	1.87	1.09
Rest. 3	29	50	2%	92%	0%	32	19%	2 years	1.20	0.54
Rest. 4	26	40	0%	88%	0%	43	35%	10 years	1.13	0.62
Rest. 5	51	84	5%	88%	0%	113	42%	10 years	2.60	1.03
Rest. 6	104	149	7%	93%	1%	392	32%	19 years	2.63	2.28
Rest. 7	38	55	2%	87%	0%	100	43%	10 years	2.46	0.87
Rest. 8	100	126	10%	93%	1%	299	38%	50 years	1.96	0.48
Rest. 9	104	132	10%	93%	1%	418	28%	19 years	1.11	1.01
Rest. 10	22	36	0%	78%	0%	44	34%	10 years	1.21	0.49

Industry Insights FAQ

Key Learnings:

Online ordering and loyalty-rewarding mobile apps have driven the industry’s growth by providing more convenience to consumers. A $30 billion industry, mobile orders rely on user data. Not only is this data used to target consumers with offers but it also attracts bad actors. On average, the Restaurant sector experienced:

89% of executing domains are third-party code
2X increase in month-over-month domain variability compared to July
0% domains present a warning, a steady decline since September 2019
34% of cookies have a lifespan greater than 12 months
50 years remains the longest lifespan for a cookie in this industry, declining over the past year
38% increase in average JavaScript download size since January