EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 151 | 17% | 87% | 4% | Yes | 176 | 35% | 7,984 years | 0.51 |
| Publisher 1 | 632 | 29% | 91% | 2% | Yes | 815 | 39% | 100 years | 0.83 |
| Publisher 2 | 168 | 39% | 96% | 8% | No | 119 | 30% | 20 years | 0.39 |
| Publisher 3 | 48 | 0% | 82% | 0% | No | 70 | 31% | 980 years | 1.22 |
| Publisher 4 | 181 | 10% | 94% | 1% | No | 385 | 41% | 20 years | 0.64 |
| Publisher 5 | 109 | 12% | 87% | 3% | No | 45 | 24% | 17 years | 0.16 |
| Publisher 6 | 210 | 15% | 94% | 4% | Yes | 302 | 30% | 7984 years | 0.60 |
| Publisher 7 | 45 | 11% | 82% | 7% | No | 19 | 32% | 17 years | 0.29 |
| Publisher 8 | 182 | 30% | 90% | 5% | No | 147 | 33% | 20 years | 0.35 |
| Publisher 9 | 199 | 18% | 83% | 2% | Yes | 161 | 49% | 17 years | 0.47 |
| Publisher 10 | 213 | 39% | 90% | 3% | No | 202 | 34% | 7,984 years | 0.41 |
| Publisher 11 | 30 | 7% | 73% | 3% | No | 25 | 28% | 2 years | 0.48 |
| Publisher 12 | 10 | 10% | 100% | 20% | No | 11 | 64% | 3 years | 0.11 |
| Publisher 13 | 77 | 12% | 84% | 1% | No | 67 | 28% | 52 years | 0.68 |
| Publisher 14 | 139 | 10% | 87% | 1% | No | 170 | 35% | 17 years | 0.78 |
| Publisher 15 | 49 | 12% | 67% | 0% | No | 28 | 25% | 17 years | 0.80 |
| Publisher 16 | 104 | 13% | 85% | 4% | No | 55 | 29% | 17 years | 0.39 |
| Publisher 17 | 35 | 11% | 86% | 9% | No | 8 | 25% | 17 years | 0.29 |
| Publisher 18 | 211 | 16% | 93% | 0% | Yes | 373 | 40% | 50 years | 0.34 |
| Publisher 19 | 192 | 20% | 90% | 2% | No | 247 | 40% | 18 years | 0.50 |
| Publisher 20 | 177 | 17% | 9.% | 2% | No | 275 | 43% | 17 years | 0.44 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today’s dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 88% of executing domains are third-party code
- Large amounts of third-party code contribute to likelihood of malware event
- month-over-month domain variability remains elevated
- 70% of sites use cookies with lifespans of 10+ years
- 4 media sites experienced at least 1 overt malware event
- 0.58 MB average JavaScript download size continues decreasing trend
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