European Media Publishers

Digital Risks, discovered.

EU Media Publisher Industry Index

Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.

CompanyDomainsNew Domains (%)Third-party Code (%)High-risk (%)Malware eventTotal CookiesCookies over 12 Months (%)Longest Cookie LifespanAverage JavaScript Download Size(MBs)
Benchmark13114%88%1.63%Yes10324%7,982 years0.62
Publisher 139816%87%0%NO41838%1,000 years1.33
Publisher 212020%95%4%NO1120%20 years0.48
Publisher 3555%81%0%NO5420%977 years1.35
Publisher 468770%95%0%NO1.58930%7,982 years0.87
Publisher 51037%85%2%NO10334%1.000 years0.35
Publisher 6567%87%2%NO12414%7,982 years0.57
Publisher 7300%8%0%NON/A0%< 1 year0.44
Publisher 820113%97%0%NO26136%5 years0.4
Publisher 92339%89%0%NO26840%1,000 years0.58
Publisher 101547%95%1%NO9826%5 years0.55
Publisher 11352%74%3%NO258%2 years0.79
Publisher 12405%88%5%NO4037%3 years0.69
Publisher 137711%96%2%NO16236%2 years0.61
Publisher 14166%87%0%NO20%< 1 year1.13
Publisher 15967%82%2%NO5123%1.000 years0.16
Publisher 1617110%96%0%NO24339%20 years0.41
Publisher 173129%81%3%NON/A0%< 1 year0.39
Publisher 185814%88%2%NO4436%2 years0.38
Publisher 191631%94%6%NO1436%2 years0.48
Publisher 20528%85%0%NO4132%5 years0.38

Key Learnings:

The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today’s dynamic programmatic environment. On average, the European Media Publishers sector experienced:

  • 88% of executing domains are third-party code
  • 1 or more malware events per month since March 2023
  • 7981 year is the longest cookie lifespan, consistent for the past 12 months
  • JavaScript download size decreasing
  • 3X increase in new domains since July 2023
  • 45% of websites drop cookies that persist for more than 20 years

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