EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 131 | 14% | 88% | 1.63% | Yes | 103 | 24% | 7,982 years | 0.62 |
| Publisher 1 | 398 | 16% | 87% | 0% | NO | 418 | 38% | 1,000 years | 1.33 |
| Publisher 2 | 120 | 20% | 95% | 4% | NO | 112 | 0% | 20 years | 0.48 |
| Publisher 3 | 55 | 5% | 81% | 0% | NO | 54 | 20% | 977 years | 1.35 |
| Publisher 4 | 687 | 70% | 95% | 0% | NO | 1.589 | 30% | 7,982 years | 0.87 |
| Publisher 5 | 103 | 7% | 85% | 2% | NO | 103 | 34% | 1.000 years | 0.35 |
| Publisher 6 | 56 | 7% | 87% | 2% | NO | 124 | 14% | 7,982 years | 0.57 |
| Publisher 7 | 30 | 0% | 8% | 0% | NO | N/A | 0% | < 1 year | 0.44 |
| Publisher 8 | 201 | 13% | 97% | 0% | NO | 261 | 36% | 5 years | 0.4 |
| Publisher 9 | 233 | 9% | 89% | 0% | NO | 268 | 40% | 1,000 years | 0.58 |
| Publisher 10 | 154 | 7% | 95% | 1% | NO | 98 | 26% | 5 years | 0.55 |
| Publisher 11 | 35 | 2% | 74% | 3% | NO | 25 | 8% | 2 years | 0.79 |
| Publisher 12 | 40 | 5% | 88% | 5% | NO | 40 | 37% | 3 years | 0.69 |
| Publisher 13 | 77 | 11% | 96% | 2% | NO | 162 | 36% | 2 years | 0.61 |
| Publisher 14 | 16 | 6% | 87% | 0% | NO | 2 | 0% | < 1 year | 1.13 |
| Publisher 15 | 96 | 7% | 82% | 2% | NO | 51 | 23% | 1.000 years | 0.16 |
| Publisher 16 | 171 | 10% | 96% | 0% | NO | 243 | 39% | 20 years | 0.41 |
| Publisher 17 | 31 | 29% | 81% | 3% | NO | N/A | 0% | < 1 year | 0.39 |
| Publisher 18 | 58 | 14% | 88% | 2% | NO | 44 | 36% | 2 years | 0.38 |
| Publisher 19 | 16 | 31% | 94% | 6% | NO | 14 | 36% | 2 years | 0.48 |
| Publisher 20 | 52 | 8% | 85% | 0% | NO | 41 | 32% | 5 years | 0.38 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today’s dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 88% of executing domains are third-party code
- 1 or more malware events per month since March 2023
- 7981 year is the longest cookie lifespan, consistent for the past 12 months
- JavaScript download size decreasing
- 3X increase in new domains since July 2023
- 45% of websites drop cookies that persist for more than 20 years
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