EU Media Publisher Industry Index
Metrics derived from continuous monitoring of EU Media Publisher environments. This information is updated every 30 days.
| Company | Domains | New Domains (%) | Third-party Code (%) | High-risk (%) | Malware event | Total Cookies | Cookies over 12 Months (%) | Longest Cookie Lifespan | Average JavaScript Download Size(MBs) |
|---|---|---|---|---|---|---|---|---|---|
| Benchmark | 135 | 24% | 88% | 3% | Yes | 203 | 34% | 7,984 years | 0.61 |
| Publisher 1 | 276 | 31% | 94% | <1% | Yes | 469 | 48% | 100 years | 1.13 |
| Publisher 2 | 159 | 50% | 96% | 7% | yES | 150 | 35% | 29 years | 0.43 |
| Publisher 3 | 59 | 8% | 78% | 0% | No | 80 | 29% | 979 years | 1.83 |
| Publisher 4 | 196 | 15% | 94% | 1% | Yes | 373 | 42% | 16 years | 0.76 |
| Publisher 5 | 90 | 14% | 86% | 2% | No | 31 | 29% | 16 years | 0.28 |
| Publisher 6 | 220 | 75% | 95% | 3% | No | 308 | 37% | 20 years | 0.52 |
| Publisher 7 | 39 | 26% | 77% | 3% | No | 1 | 0% | 0 years | 0.32 |
| Publisher 8 | 249 | 36% | 94% | 5% | No | 277 | 25% | 20 years | 0.42 |
| Publisher 9 | 165 | 19% | 86% | 2% | Yes | 134 | 55% | 16 years | 0.57 |
| Publisher 10 | 207 | 30% | 93% | 2% | Yes | 258 | 45% | 7,984 years | 0.56 |
| Publisher 11 | 30 | 10% | 80% | 3% | Yes | 25 | 20% | 10 years | 0.89 |
| Publisher 12 | 18 | 17% | 83% | 11% | No | 13 | 54% | 3 years | 0.13 |
| Publisher 13 | 76 | 7% | 86% | 3% | No | 65 | 31% | 52 years | 0.89 |
| Publisher 14 | 197 | 44% | 92% | 1% | No | 277 | 42% | 16 years | 1.07 |
| Publisher 15 | 39 | 10% | 77% | 0% | No | 19 | 21% | 16 years | 0.13 |
| Publisher 16 | 119 | 22% | 85% | 2% | No | 79 | 41% | 20 years | 0.48 |
| Publisher 17 | 41 | 15% | 80% | 5% | No | 8 | 25% | 16 years | 0.32 |
| Publisher 18 | 205 | 7% | 95% | <1% | No | 350 | 44% | 50 years | 0.37 |
| Publisher 19 | 174 | 22% | 93% | 1% | No | 271 | 42% | 17 years | 0..07 |
| Publisher 20 | 146 | 15% | 93% | 1% | No | 868 | 11% | 16 years | 0.38 |
Key Learnings:
The promulgation of GDPR and several headline-making regulatory fines puts unprecedented pressure on media publishers, challenged to keep abreast of changing vendors in today’s dynamic programmatic environment. On average, the European Media Publishers sector experienced:
- 88% of executing domains are third-party code
- Large amounts of third-party code contribute to likelihood of malware event
- 2X increase in month-over-month domain variability since December 2020
- 90% of sites use cookies with lifespans of 10+ years
- 6 media sites experienced at least 1 overt malware event
- 0.61MB average JavaScript download size continues decreasing trend
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