Third-party code dominates digital,
Digital Third-party Vendors
Today’s website and/or mobile app experience is powered by third-party vendors that operate outside the purview of in-house teams. In fact, 50-90% of client-side executing code on websites is from third parties—the more dynamic the site, the more third-party code that is used. This code is often used by bad actors to steal visitor information (personal, financial, device, etc.), redirect visitors to other competitor sites, takeover devices, and much more. As evidenced by continued breaches, you can’t manage and protect something that you can’t see.
Industry Benchmark Findings
Continuous, client-side monitoring of the end user experience on leading industry websites reveals:
- 91% average amount of third-party code across the benchmark
- 7,985 remains the longest cookie lifespan detected; found on Banking, Healthcare, Hospitality, Media - EU and Media - US
- ~12% domains change every month, trending higher
- 32% of cookies persist for more than 12 months, on average
- 3.60 seconds (average) aggregate page load time, trending down but still too long
- 2-3% domains present risks to users
Third-party Digital Risks Defined
Failure to identify and manage third-party digital code on your websites/mobile apps opens the door to malware, site performance issues and data leakage. These risks lead to lost revenue, regulatory violations and extensive brand damage.
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# of Third-Party
# of Active
# number of
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