CYA 2024

Navigate the Trends Shaping Trust & Safety in an Epic Year

With a contentious general US election, the depreciation of the third-party cookie, and proliferation of generative AI, 2024 is going to be an *EPIC* year. Media publishers, app developers, adtech platforms, and other digital companies will be challenged like never before in protecting consumers and revenue.

Learn about the seven most important digital trust and safety trends for 2024, including:

  • Political advertising—a $15.9 billion ad spend bonanza chock full of risks like deepfakes, AI-generated creatives, and inflammatory ad content
  • Increasingly hazardous mobile app environments
  • Threat actors targeting the most vulnerable online—seniors and minors

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