Malvertising: Is this the beginning of the end?
Decoding TAG malware scanning guidelines for tactical use
Note: View webinar at https://www.themediatrust.com/videos.php
The advertising industry’s crackdown on malvertising has begun. TAG’s recently-released malware scanning guidelines clearly state that every player in the digital advertising ecosystem has a role in deterring, detecting and removing malware.
To mock or not to mock?
Avoiding fraudulent advertising campaign verification is critical for publishers
That is the question frequently asked by media publishers trying to meet advertiser demands related to digital campaign success. The industry’s intense focus on viewability and transparency issues associated with ad fraud hijacks the limelight from another vital area of interest for advertisers: Are campaigns actually running as contracted?