Getting serious about malvertising with TAG
Authored by Alex Calic, Chief Revenue Officer, The Media Trust
3 steps to anti-malware certification
Malware is a serious problem in the digital advertising ecosystem. Not only is it a contributing factor to ad blocking adoption, but also a significant driver of ad fraud. The World Federation of Advertisers estimates that the total cost of ad fraud could exceed $50B by 2025. Clearly, something must be done.
Chasing the Revenue Dragon
While chasing the smoky revenue dragon, publishers miss a different monster: Data Leakage.
In October The Guardian’s Chief Revenue Officer revealed[1] that numerous ad tech providers in the ad supply chain were extracting up to 70% of advertisers’ money without quantifying the value to the brand. Yes, this revenue loss situation is eye opening, but it’s not the only activity affecting your bottom line. Protecting your data assets is critical for maintaining and maximizing revenue.