5 Reasons Why: DSPs need more than an ads.txt aggregator
The Media Trust took file aggregation a step further and created an Ads.txt Manager for DSPs. This centralized tool supports three mission-critical tasks for prime business impact by helping DSPs. Click here for more information.
Getting serious about malvertising with TAG
Authored by Alex Calic, Chief Revenue Officer, The Media Trust
3 steps to anti-malware certification
Malware is a serious problem in the digital advertising ecosystem. Not only is it a contributing factor to ad blocking adoption, but also a significant driver of ad fraud. The World Federation of Advertisers estimates that the total cost of ad fraud could exceed $50B by 2025. Clearly, something must be done.