AI is Opening New Advertising Revenue. Ad Safety Must Keep Pace. AI is changing who can participate in digital advertising, how campaigns operate, and how quickly decisions become transactions. For
The line between legitimate online shopping and digital fraud has never been thinner. Fake retail is no longer a seasonal nuisance or a fringe problem limited to counterfeit goods. It
The Media Trust’s Malware Desk identified a sophisticated malvertising campaign we’ve named DarkRelay, a cloaked redirector designed to evade detection, break out of sandboxed advertising environments, and drive real users
Digital advertising has never been under greater revenue pressure. Publishers are fighting for every advertising dollar. AdTech companies are looking for new demand. Advertisers want greater reach and more precise
According to Variety magazine, “The biggest winners this past week at Cannes Lions were undoubtedly…the ice cream vendors,” making our daily Gelato Happy Hours with Index Exchange and Assertive Yield
