ADTech

Marketplace Quality Drives Revenue

Deliver digital trust and safety at scale

To stay competitive in the hyper-competitive AdTech space, SSPs, DSPs, and exchanges must ensure the ads coming through their platforms are free from malware, meet technical specifications, and fulfill partner quality and content specifications.

Via a massive global device infrastructure, The Media Trust empowers you to identify and shut down digital threats while complying with partner quality policies. In addition, keep track of third-party activity running through your pipes to ensure compliance with data regulations.

AdTech solutions

Ad Assurance

Scrutinize tags, creatives, clickthroughs, and landing pages for a wide variety of malware, including phishing redirects, backdoors, hacked landing destinations, scams, bogus celebrity endorsements, e-skimming, and more.
Analyze ads for 60+ technical aspects including total file size, number of connections, CPU usage, and custom policies.
Halt inappropriate or unwanted ad content.

Ad Categorization

Leverage AI to flag ad content in 75+ sensitive and regulated categories, including: adult, alcohol, crypto, gambling, marijuana (THC), pharmaceutical, tobacco, weapons, and more
Quickly analyze content in display, native, audio, video and DOOH ads
Leverage expertise of Categorization team and build out custom categories to meet bespoke business needs.

Real-Time Defense

Lightning fast script shuts down phishing redirects, backdoors, driveby downloads, scareware, bogus celebrity endorsements, deceptive ads, and more.
Call for replacement ads to ensure impressions are monetized.
Block ads for adult entertainment and products, alcohol, crypto, gambling, marijuana, weapons, and more.

get started delivering digital trust and safety

Expertise: Security powered by the largest and most experienced team of malware analysts in the industry.

Infrastructure: 24/7/365 client-side scanning from 100K+ device and user profiles in 600+ geos.

UI: Intuitive interface enables straightforward analysis and action on threats and violations.

API: Easily deliver assets and ingest threat, quality, and compliance data directly into your proprietary systems.

Efficiencies: Optimize workflows and save countless hours of menial labor.

Comprehensive: Safeguard consumers’ entire digital
journey and deliver optimal experiences.