Video Ad Fraud Executed via Malicious Creatives
It’s an old malvertising trick to slip excess, unwanted code alongside a creative in an ad slot. While those bad actors are typically trying to drop various types of malware, The Media Trust detected a campaign that drove a video ad fraud scam nearly 5,000 times across more than 10 third-party AdTech providers since April […]
AI Identifies Sensitive Video Creative—Before It Hits Screens
As the programmatic CTV market heats up, video content providers are counting on DSPs and SSPs to flag video creative in objectionable and highly regulated categories Digital advertisers are chomping at the bit to meet video viewers on connected TV—eMarketer predicts programmatic ad spend on CTV in the US alone will hit $6.73 billion in 2021 […]