What is an Online Scam? The UK Thinks You Should Know

Balancing programmatic revenue with the potential of driving consumer harm and putting your executives in jail. The revenue versus risk balance is a continuous battle in programmatic advertising circles, one traditionally fought between ad operations, revenue, and editorial teams. Online scams are the latest to come under the microscope, but this time governance, legal and […]
Squid Game: Red Light, Green Light on Scams

Squid Game scam: Netflix’s smash hit brings out the beast in bad actors to deceive consumers and siphon personal data Nothing like a holiday and cultural phenomenon to bring out consumer-targeting scams. Frequently found on long-tail websites, scams bet on the fact that these websites and their AdTech partners prioritize revenue over a wholesome, high […]