Consent Management Platforms Are Just a Start

Five critical limitations of CMPs when it comes to data compliance and protecting user privacy.
GDPR Compliance Risks on Websites

Authored by Matt O’Neill, General Manager, Europe, The Media Trust.
The way the cookie crumbles
Today’s websites and apps (your corporate website included) are powered by sophisticated technology. After all, in order support consumer expectations—content consumption, search, social networking, shopping carts, travel booking, banking, news, gaming and so much more—websites incorporate robust solutions on the backend.