Risk on the Ballot: The High Stakes of Political Ad Spend
While political ads promise a revenue windfall for beleaguered publishers and adtech, the pitfalls must be managed As we approach the 2024 US general election, the digital media and adtech industry is abuzz with the prospect of a significant political ad spend, estimated at $15.916 billion. This forecast comes as a refreshing change after a […]
INFOGRAPHIC: Data Protection and Privacy Regulations
Your customer’s digital experience is powered by a range of third-party services not controlled by enterprise IT–ad blocker, advertising, analytics, content recommendation, data management, payments, social widgets, video players, and so much more. Increasingly, these services are proving to be a source of regulatory violations.