Visions of Fewer Ads: Takeaways From IAB ALM 2022

Reporting in from IAB ALM 2022, Product Marketing Lead Gavin Dunaway finds the top trends are ad reduction, the measurement morass, and retail media networks. As the wrath of Omicron appeared to move on from NYC, the IAB’s 2022 Annual Leadership Meeting felt like an AdTech family reunion. We’re an industry that thrives when we […]