Malware-infested Q4 Highlights Growing Danger in Open Programmatic
Malvertising in the open programmatic marketplace proliferates as premium buyers shift to private marketplaces Malvertising doesn’t take a holiday, but it still tends to decline in the fourth quarter as programmatic prices get too rich for malvertisers’ liking. However, as the ongoing pandemic continues to weigh on the digital ad ecosystem, the presence of malware […]
Online Scams Plague Ecommerce
The holiday season is upon us but the joy of online shopping is tempered by the 52% surge in online scams this year. Even worse, when you’re cruising the latest fashions you just might get an ad telling you to “print a recipe”. Wait. There’s a recipe for clothing? Now, this might make sense if […]