Crazy Things Drive Payment Fraud

The Media Trust and RH-ISAC series discusses payment fraud as the 2nd digital risk gap commonly found in online eCommerce websites.

To mock or not to mock?

Avoiding fraudulent advertising campaign verification is critical for publishers

 

That is the question frequently asked by media publishers trying to meet advertiser demands related to digital campaign success. The industry’s intense focus on viewability and transparency issues associated with ad fraud hijacks the limelight from another vital area of interest for advertisers: Are campaigns actually running as contracted?