Getting serious about malvertising with TAG
Authored by Alex Calic, Chief Revenue Officer, The Media Trust
3 steps to anti-malware certification
Malware is a serious problem in the digital advertising ecosystem. Not only is it a contributing factor to ad blocking adoption, but also a significant driver of ad fraud. The World Federation of Advertisers estimates that the total cost of ad fraud could exceed $50B by 2025. Clearly, something must be done.
Malware is Malware… except when it isn’t
So block anomalous activity first and ask questions later (please).
As IT professionals (and logical human beings) we have been taught to analyze a situation first and then act based on knowledge gained from the analysis. Acting without an understanding of the full picture is considered impulsive and oftentimes, even foolish.