Case Study: Adobe Ad Cloud’s Mission to Protect Consumers

Malware scanning and creative categorization empower Adobe Advertising Cloud’s goal to deliver only safe ad experiences to consumers One of the largest demand-side platforms (DSPs) in the digital advertising space, Adobe Advertising Cloud strives not only to provide superior service for its advertiser clients, but also be a resource publishers and consumers can trust for […]
Blocking Malicious Ads is Not Enough: Building a Better Mousetrap

This article was written by Niles Rowland, Vice President of Product Management at The Media Trust.
There is a good quote about innovation: “Build a better mousetrap, and the world will beat a path to your door”. Now the fact that we do not immediately buy a cat to deal with rodents today shows this principle in action – we found better solutions to a timeless problem, because the old one didn’t work.