Malware-infested Q4 Highlights Growing Danger in Open Programmatic
Malvertising in the open programmatic marketplace proliferates as premium buyers shift to private marketplaces Malvertising doesn’t take a holiday, but it still tends to decline in the fourth quarter as programmatic prices get too rich for malvertisers’ liking. However, as the ongoing pandemic continues to weigh on the digital ad ecosystem, the presence of malware […]
Killing Ad Fraud Requires Following the Rules Throughout the New Media Supply Chain
Authored by Chris Olson, CEO of The Media Trust.