GDPR Compliance Risks on Websites
Authored by Matt O’Neill, General Manager, Europe, The Media Trust.
The way the cookie crumbles
Today’s websites and apps (your corporate website included) are powered by sophisticated technology. After all, in order support consumer expectations—content consumption, search, social networking, shopping carts, travel booking, banking, news, gaming and so much more—websites incorporate robust solutions on the backend.
Agencies and the Ad Quality Quandary
Authored by Chris Olson, CEO and Co-Founder, The Media Trust.
Increasing advertiser demands turn the wheels of change for agencies.
There’s no denying that two major phenomena are actively reshaping the existing digital advertising supply chain: