Linking Ad Quality to Engagement—and Revenue

Gavin Dunaway shares a study in which removing sub-par vendors drives a 3.8% increase in session depth and a 34% improvement in eCPMs

A scandalous report about a notorious politician seemed to be omnipresent on social media feeds the other day. But there was also a great deal of commentary about where the story was published: a publisher itself notorious for overwhelming users with ads of all shapes, sizes, and formats—many of them of questionable quality.