Vendor Management: We Don’t Get Fooled Again

Gavin Dunaway recaps an AdMonsters Think Tank where publishers recognize the necessity of holding all vendors to account as we venture into a post-third-party-cookie world. Years ago, I was leading a roundtable discussion on data management at an AdMonsters Publisher Forum, and I asked a group of publishers, “So how about preventing data leakage—what’s the strategy there?” […]