Agencies and the Ad Quality Quandary
Authored by Chris Olson, CEO and Co-Founder, The Media Trust.
Increasing advertiser demands turn the wheels of change for agencies.
There’s no denying that two major phenomena are actively reshaping the existing digital advertising supply chain:
The Skinny on L.E.A.N. Ads
Breaking down newly-announced advertising industry principles.
In October 2015, the Interactive Advertising Bureau (IAB) announced L.E.A.N. Ads (LEAN), an initiative to overhaul and update standard advertising principles. In response to the steady rise in ad blocking capabilities, Flash furor, surge in HTML5 creative and a corresponding battery drain on mobile devices, the IAB proposed these principles to guide the development of the next phase of advertising technical standards.