Chasing the Revenue Dragon
While chasing the smoky revenue dragon, publishers miss a different monster: Data Leakage.
In October The Guardian’s Chief Revenue Officer revealed[1] that numerous ad tech providers in the ad supply chain were extracting up to 70% of advertisers’ money without quantifying the value to the brand. Yes, this revenue loss situation is eye opening, but it’s not the only activity affecting your bottom line. Protecting your data assets is critical for maintaining and maximizing revenue.
The Great Data Leakage Whodunit
Safeguarding valuable, first-party data isn’t as easy as you think
If your job is even remotely connected to the digital advertising ecosystem, you are probably aware that data leakage has plagued publishers for many years. But you are most likely still in the dark about the scope and gravity of this issue. Simply put, data leakage is the unauthorized transfer of information from one entity to another.